This year, Dove once again headed to Sundance, BUT they took a different approach to the event than other brands. Dove wanted to serve not only the stars and celebrities, but the men and women in and behind the film industry. Inside the Dove Advanced Hair Care Series Salon and Park City Barbershop, reporters who work the lines everyday and film industry people who are behind the scenes were showered with voluminous blowouts, and men were treated with Dove Men+Care Aqua Shampoo and received hot shaves with the new Dove Expert Shave line.
Dove has always been a brand that stands for real women and for real men, and this year they made a point to prove it at Sundance. Their launch of two new products, Dove Oxygen and their Expert Shave line for men, were given to real men and women at Sundance.
Even though Dove was prioritizing and celebrating real men and women, they were able to squeeze in a few celebrities. Here are a few:
Reader Giveaway: One lucky Jinxy Beauty reader will win the new Dove Oxygen line. To enter, just complete the entry form below by 11:59pm ET on 2/4/14. Good luck!